Do You Know About The “Lucky Bag” Phenomenon? This Annual “Fukubukuro” Tradition in Japan Is Amazing!

Who Wants A “Lucky Bag” AKA A “Fukubukuro”?

I do! And if you knew what “MOS Burger” is, you’d agree….this Japanese burger chain has unique food – which I will show you in a moment – and now is offering a terrific “Fukubukuro”!

Um…A WHAT?!?!?!?!

A”Fukubukuro” of course!

Here’s the definition:

“Fukubukuro” (福袋) translates literally to “lucky bag”, and it represents a Japanese New Year custom in which almost all shops around the country (especially Tokyo) make beautiful grab-bags with a variety of random products and sell them for a substantial discount, depending on the shop but usually at 50%.

Yes, it’s an annual tradition, with companies like Starbucks, Levi’s and more taking part – and there are some wild offerings this year!

You want an “Rilakkuma” soft headband with ears? That Japanese character has teamed with MOS for this offering.

That headband is just one of the fun items inside their “lucky bag” – but don’t worry, it’s also filled with lots of coupons for free and discounted food as well!

The incredible website “SoraNews24.com” has a ton of stories about these lucky bags, so click on their story here to see what MOS has to offer:

If this makes you hungry, that’s the point!

Snag a “lucky bag” and get coupons for their wild burgers, like this “all-meat” version!

If you need to know more about MOS, click here for a look at that “all-meat burger”, enjoy!

KFC Japan also has a cute “lucky bag” as well:

Inside, it’s filled with things like this carry tote, with drumsticks and chicken sandwiches ready to entice you!

How much cool stuff do you get for your money?

Click here as SoraNews24.com digs into the KFC Fukubukuro!

I’ve shared these stories before, and you can find so much crazy stuff in these bags!

Yes, that includes hot dogs!

See more here:

If this makes you hungry, why not head to this unique Tokyo restaurant where the Chefs will feed you and entertain you as well:

It’s a truly unique way to dine – click here to see where they are located and what they serve!

And if you don’t need a meal, just a really cool musical experience, then head to the “Lost In Translation” bar!

Yes, this is the hotel bar, high above Tokyo, where Bill Murray sits every night in that film – but they have live music every night!

Click here for the whole story!

As always, thanks to SoraNews24.com for their terrific reporting on all things Asia…see them here and follow!

https://soranews24.com

If you enjoy these posts, why not subscribe and never miss out? It’s easy, and there are NO ads of any kind, just stuff I like…click on the main page and “follow” me on the upper right…

https://johnrieber.com

Thanks so much for reading, and if you enjoy it, feel free to share on social media!



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4 replies

  1. Now, this was really fun! Thank you, John.

    Like

  2. I really want a lucky bag, or seven! how clever and creative – great marketing

    Like

  3. Those lucky bags should take off elsewhere. It would make customers feel more valued.
    Best wishes, Pete.

    Liked by 1 person

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