Edible Wrapers! Go Brazil, Go!
Talk about a story that has circled the globe…kinda like these wrappers around their burgers!
A fast food chain in Brazil took its marketing campaign a step further recently with edible packaging that invited consumers to bite into the burgers without having to unwrap them! The great website “A Hamburger Today” first broke the st
ory, which included a look “inside” the wrapper to see the burger inside…
As you can see, nothing special…but now Bob’s has captured the world’s burger attention with the edible wrapper!
Playing on their tagline, “Não dá pra controlar,” which, loosely translated, suggests their sandwiches are so irresistible you can’t control yourself, Bob’s burger chain used an edible paper wrapper that allowed consumers to tuck straight into their sandwich and bypass the pesky added step of having to unwrap their meal.
Here is the ad for this incredible product:
I wish I could taste one of these…it doesn’t really matter if it’s any good, does it? Just dig into the fad!