Remember The McDLT?
I love this – someone got their hands on an ad from the late 80’s – starring a pre-Seinfeld Jason Alexander, extolling the amazing virtues of the McDLT!
The Hot Side HOT, The Cold Side COLD!
The McDLT was sold in a novel form of packaging where the meat and bottom bun was prepared separately from the lettuce, tomato, cheese, pickles, sauces, and top bun and both were then packaged into a specially designed two-sided container!
The consumer was then expected to finalize preparation of it by combining the hot and cool sides just before eating. And to top it off, they ran an ad starring a very lively Jason Alexander!
Nature Is Calling, And They Are Pissed!
Oops! The company discontinued the McDLT in late 1990 as it moved away from polystyrene packaging – which was integral to the McDLT “experience”.
So, in this battle of science versus nature, nature won!