Wow, the major burger chains have gone crazy to introduce exotic new burgers around the world!
Thanks to our friends at the website Burgerbusiness.com – who have covered the explosion of unique burgers being offered up to our meat-loving friends in the UK, Germany and elsewhere – let’s take a look!
BK’s Lamb Flatbread!
Burger King next week will show that it, too, can create innovative, upscale burgers when it introduces the Lamb Flatbread burger for a short time in its UK restaurants. Yes, a LAMB FLATBREAD BURGER!
The sandwich combines a ground-lamb patty with chili ketchup, lettuce, onion, tomato and mint yogurt on rosemary flatbread.
It’s a big step up for Burger King, where burger innovation has largely consisted of variations on its signature Whopper (such as the French Mustard Whopper on offer in several European markets now).
McDonald’s, however, has been stretching the boundaries of trendy upscale burgers across Europe FOR AWHILE NOW. Last October, for example, McDonald’s introduced the first QSR veal burger, the McZuri, in Switzerland at the same time it was offering Michelin-starred Chef Gualtiero Marchesi’s McItaly Vivace burger (with bacon, salted spinach, marinated onions and mayo with mustard seed)
Check this madness out – the McIberica has Iberico ham, Manchego cheese and olive oil – and is for sale in Spain.
Other international variations include the Chicken Rustica sandwich on its six-item “Mamma Italia” menu in Germany has pancetta, arugula, tomato and balsamic-vinegar sauce.
To fight back, Burger King has gone crazy! How about this? Burger King unveiled such unusual creations as Spam mini-burgers, and the ultimate “burger as bigger” idea – the Pizza-Size Burger!
THE RINGO BURGER! WITH GRILLED APPLE!
Available in Japan, the BK Ringo is a Whopper Jr.-size burger that is topped with a quarter-inch slice of flame-grilled apple. Lettuce and honey-mustard sauce complete the build for this sandwich.
The BK Ringo will be priced at ¥240 (US$2.99 ) for the sandwich alone or ¥490 (US$6.11) for a combo meal.
Burger King is targeting the limited-time burger, which marketing materials claim has “the sweet scent of apple cinnamon flavor” to women and children (who are used to seeing applesauce as a QSR kids menu side dish).
THE MEAT MONSTER!
Burger King had another culinary surprise as well: The Meat Monster, which was available only in Japan, consists of two hamburgers, a chicken breast, two slices of cheese, three pieces of bacon, and, of course, lettuce, tomatoes, and onion.
And just how filling is the “Meat Monster?” Total calories: 1,160. Bite down hard, Japan, because McDonald’s is coming right up!
McD’s JAPANESE PASTRAMI BURGER!
McDonald’s Japan is wrapping up its Big America promotion, which introduces a series of burgers thematically tied to U.S. locales. On the menu now is the Broadway Burger, a beef patty topped with pastrami, cream-cheese sauce, lettuce and mustard sauce. But no Big Apple slice.
AND FINALLY…THE MCGRILLSCHNAGG~!
OK, and I leave you with this: head to McDonald’s in Switzerland and get “The McGrillschnagg” – It’s a grilled pork sausage curled on top of crispy bacon and a Rösti patty.
Eat the world!