Summer’s New Movies Continue To Crash And Burn!

Hollywood’s summer box office blues continue, as another high profile film under-delivers. “Transformers: The Last Knight” will have an opening weekend around $69.1M, per industry sources.

“The Last Knight” will be, by far, the lowest grossing opening for the Transformers series through five films. Even worse, this number is almost 40% lower than the previous film in the series.

While many big budget films make the bulk of their money overseas, China throws a curveball – even if a movie grosses a lot in that country, barely 25% of the $$$ make it back to the studio, versus fully half of the domestic box office.

This is just the latest box office disappointment this summer – here is another one:

The new comedy “Rough Night” has barely grossed $16-million after its second weekend in theaters – audiences clearly rejected this black comedy, not even showing up to see if it was worthwhile.

These bombs are dropping soon after summer got off to a dismal start thanks to these films:

Amy Schumer’s first movie “Trainwreck” grossed more than $100-million – her new effort “Snatched” won’t get to half of that. The latest “Alien” and “Pirates” films are grossing much less than expected as well, and “King Arthur” will be a $100-mil write-off for Warner Brothers.

This summer has been filled with unwanted sequels and uninteresting “blockbusters”, and crowds are turning their back on Hollywood – another huge debacle was “The Mummy” remake with Tom Cruise.

Here is a look at the awful start to the summer:

https://johnrieber.com/2017/06/12/bombs-away-the-mummy-unwraps-another-2017-summer-movie-disaster-tom-cruse-fires-box-office-blanks/

It’s important to point out that “Wonder Woman” and “Guardians Of The Galaxy Vol.II” are both huge hits, but overall, the films this summer aren’t resonating with moviegoers.

I think we are going to see a couple of additional sequels come out to lower box office than expected as well – sequel fatigue is clearly upon us this summer.

Hollywood has a long history delivering smash hits – but also shocking box office bombs..like this one:

“Monster Trucks” was written off BEFORE IT EVEN OPENED!

That’s right, the company releasing this movie this January wrote off $115-million dollars the week the film was scheduled to open…read all about this debacle here:

https://johnrieber.com/2017/01/16/monster-trucks-meltdown-115-million-write-off-before-it-even-opened-disastrous-movie-performances/

Certain online personalities take stories like this as an insult to the films being discussed – but all I am focused on is the box office gross of these movies: if international helps salvage them, great! However, it’s hard to make hundreds of millions of dollars just from overseas box office…so this could be a summer when moviegoers send a loud message to Hollywood…

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