The Amazing Culinary World Of TV Dinners! Meet Mr. Birdseye! The Man Behind Frozen Meals! Great Food Writing!

In 1954, the way we ate changed forever, thanks to Clarance Birdseye!


Who Needs A Hot Meal And A Great TV Show?

Sixty-three years ago, two great American traditions were changed forever: watching TV and eating dinner. Thanks to the invention of the “TV dinner”, Americans could step away from the stove and leave the home cooking to someone else!

Yes, delicious meatloaf, green beans, tater tots AND a chocolate brownie could be served in a beautiful tin plate – so you could settle down and enjoy a nice night of TV – America never looked back!

frozen TV dinner

As time went on, Swanson knew they had to expand your culinary horizons, leading to “TV dinner” trips around the world!

Now, why am I telling you all this? Because there is a great book all about the man who led us to this “frozen food on a tin platter place”!

Birdseye: The Adventures of a Curious Man

Break out the TV dinners! From the…

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5 replies

  1. Funny I remember liking these occasionally in high school.. especially the dessert… I can’t even imagine why they still exist today other than as a footnote to history. Now if only I was related to THAT Swanson. I might feel differently!!☺

    • They are modernized now, but the idea is the same – completely cooked meals that you only need to heat up…the laziest – or most convenient – form of dining there is

      • When I was working everyone brought strange little microwaveable meals for lunch. Not me. Too many wonderful places to eat nearby! Best thing about working! 😉

  2. I recall my Mum buying some of these (Bird’s Eye) chicken dinners in the mid 1960s. I thought they were really cool back then, something very modern and different. My Dad soon put a stop to it though, as he preferred home cooking.
    Best wishes, Pete.

    • Pete, many Chefs feel this was the beginning of the end of “home cooking” – EVERYTHING today is pre-packaged, pre-cooked or pre-seasoned…30 minute meals that offer no sense of tradition or love to process…I cook almost every night and love it!

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